Who Hijacked Our Country

Thursday, November 17, 2011

Benetton’s Unhate Campaign

Benetton’s newest campaign is sure pushing a lot of people’s buttons.  Benetton has released a series of ads that show various world leaders kissing.

Here’s another link.

Pictures include:

Barack Obama making out with both Hu Jintao and Hugo Chavez (in separate pictures); Angela Merkel smooching with Nicolas Sarkozy; and Palestinian leader Mahmoud Abbas kissing Israeli Prime Minister Benjamin Netanyahu.

And last but not least:  the Pope smooching with Sheik Ahmed Mohamed El-Tayeb.  The Vatican has threatened legal action against Benetton for this photo.

Each picture is captioned “unhate.”

It’s hard to know which is more offensive to the Powers That Be — the pictures themselves or the word “unhate.”

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Blogger jadedj said...

Okay, the Pope one I can believe. Word on the street is, it's not Photoshopped.

November 17, 2011 at 2:25 PM  
Anonymous Jess said...

Kind of shrewd marketing if you ask me. They might get all bent but the ads are already doing the rounds of the internetz machine thingy.

November 17, 2011 at 6:01 PM  
Anonymous S.W. Anderson said...

Ah, what will they think of next? Maybe something involving unburied stiffs and whoopee cushions?

Some exceptional people have dedicated significant portions of their lives to working for peace and greater understanding in the world. An ad campaign showing who they were and mentioning what they did might be more inspiring to others and helpful toward their noble goals.

These shock pix are just schlock IMO.

November 18, 2011 at 1:08 AM  
Blogger MRMacrum said...

Those whacky Euros. It will never catch on. No money in it.

November 18, 2011 at 6:32 AM  
Blogger Lisa said...

The one I can believe is Obama kissing Chavez and Jintao. And what's with the Pope pursuing a fatwa?

November 18, 2011 at 7:55 AM  
Anonymous Anonymous said...

Nothing worse than a Pope out for blood.

Vengence is mine sayeth der Popa

November 18, 2011 at 8:03 AM  
Blogger Tom Harper said...

jadedj: Nope, it's not Photoshopped. All they had to do was peek into his closet.

Jess: It was definitely a shrewd tactic for sales and marketing.

SW: I agree the pictures are tasteless. Benetton is probably using the "no such thing as bad publicity" approach.

MRM: What'll those wacky Euros think of next?

Lisa: The Pope pursuing a fatwa -- I thought you knew.

Anonymous: Hell hath no fury like der popa.

November 18, 2011 at 9:17 AM  
Blogger Lisa said...

I guess I was thinking of Theo van Gogh

November 18, 2011 at 2:24 PM  

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